Social Media Optimization

Social Media Optimization

About The Course

Social Media deals with creating and exchanging of information with people through productive interactions. With the union of technological and ideological foundations and the perfect blend of several applications of internet, one can interact with people around the globe with useful content in the information. Masses take social media as the most convenient and active form of acquiring information about various things, and with the advent of time, most of the social media websites are emerging, in this competitive era, to fulfill the ever growing demands of public. In the US, the total amount of time spent on social media is 121 billion minutes, which marks the increase by 37% from the preceding year.

If you have some Office skills, with Singh-Institute, you can update to the latest version fast, or you if you’re just beginning, you can gain a comprehensive knowledge that include realistic work-place exercises.

Course Objective

The objective of ‘Social Media Marketing Course’ is attracting number of populations to use the modern and convenient forms of interactions. It helps to grow the knowledge in order to carry on with a well versed and more informative conversation.

Course Module

  •  Introduction to Social Media
  •  Advantages Over Online Marketing
  •  Social Media Strategy
  •  Network Optimization
  •  Brand Management Strategies
  •  Network Profile Creation
  •  Social Media Key Concepts
  •  Introduction to LinkedIn
  •  Introduction to LinkedIn
  •  Increasing reach and visibility
  •  Increasing reach and visibility
  •  Company Pages
  •  Introduction to Micro Blogging and Twitter
  •  Twitter Demographics
  •  Use for reputation, promotion, sales, conversing.
  •  Who to Follow
  •  Tweeting
  •  Tracking Code
  •  Ghost writers and the importance of disclosure
  •  Twitiquette
  •  Twitter Lists
  •  Twitter Account Promotion
  •  Searching tweets and users
  •  Measuring Influence
  •  Tools
  •  Latest trends
  •  Difference between Profiles, Places, Groups and Pages
  •  Social media and communications strategy
  •  Open Graph
  •  Frictionless sharing
  •  Facebook Connect (Like, Share, Comment
  •  Facebook Pages (Creating, Managing, Retention)
  •  Pages (Dos and Don'ts)
  •  Facebook Apps
  •  Measuring and Monitoring
  •  Sponsored Stories
  •  Facebook Places and check-ins
  •  Advantages and challenges
  •  Online Video - Content is King
  •  Viral films and brand
  •  Defining your goals, metrics and budgets
  •  Social sharing, comments and reviews
  •  Getting an audience
  •  Creating and managing an account
  •  Using Ads inside Videos
  •  Promoting YouTube Videos
  •  Setting Social Objectives
  •  Social Strategies and Tactics for Google+
  •  Social Strategies and Tactics for Google+
  •  Integration with your site
  •  Promoting a Brand on Google+
  •  Tools
  •  URL Shortening Tools

Social Media Optimization Course Training


The most important thing to be considered before enrolling for any course is to make sure it is a certified one or not. A certified course helps improve the skill value of the learner thereby giving them access to better jobs. And this course comes provides the learners with acceptable industry certification for all the training received.

Experienced Faculty

All the faculty responsible for imparting knowledge are expert CAs and FCAs with more than ten years of experience under their built. They provide learners with complete practical training.

Assistance for Placement

Once 70% of the training is completed, our dedicated placement teams start arranging interviews for the learners to help them get placed in a good position.

Lab Facility

Practical Training is always the best sort of training, and that is why we have a high-end lab facility to help the learners gain corporate level exposure with a series of technical tests to assess their progress.



Learners are given them to take part in real-time projects and case studies to better prepare them for the corporate world.

Constant Admin Support

The Admin team is always just a call away, and they take care of all the needs that a learner might have.

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