About The Course

Internet Marketing is emerging day by day. Many new courses related to the same are coming up drawing top notch career opportunities for ambitious learners. ‘Pay Per Click (PPC) Training’ involves model of internet advertising which is used to channelize the traffic to websites. In this entire process, publishers are paid by the advertisers whenever the user clicks on the ads. Relevant to the target market, advertisers bid on the keywords using search engines. It provides a global platform in advertising campaigns on Yahoo, Google etc.

If you have some Office skills, with DGA Professional Institute, you can update to the latest version fast, or you if you’re just beginning, you can gain a comprehensive knowledge that include realistic work-place exercises.

Course Objective

The very purpose of PPC is to achieve profitability rate in the internet marketing. Keeping a track on the number of clicks will help you know the amount of interest and attention your web site is attaining. The objective is to attain a certain amount of impressions of the web with the quality and placement in the rankings.

Course Module

  •  Introduction to Google AdWords
  •  Getting Started with AdWords – How to set up account etc.
  •  Targeting – Search, Contextual or Placement
  •  Creation of Effective Campaigns and Ad groups
  •  Creation of Banners using Display Builders
  •  Writing Compelling Ad Copies—Do's and Dont's
  •  Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  •  Insertion of Google Conversion code and its importance in Effective Campaigning.
  •  Costs and Billing
  •  Tracking Ad Performance
  •  Optimizing Cost per Click
  •  Optimizing Ad Performance – Optimize Account & landing page
  •  The AdWords Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  •  Google Analytics Code Study and Insertion
  •  Google Analytics Report Study and Comprehension
  •  Creating Multiple Report Types
  •  Google Insights Study
  •  Google Trends Study
  •  Managing Client Accounts

PAY PER Click Course Training


The most important thing to be considered before enrolling for any course is to make sure it is a certified one or not. A certified course helps improve the skill value of the learner thereby giving them access to better jobs. And this course comes provides the learners with acceptable industry certification for all the training received.

Experienced Faculty

All the faculty responsible for imparting knowledge are expert CAs and FCAs with more than ten years of experience under their built. They provide learners with complete practical training.

Assistance for Placement

Once 70% of the training is completed, our dedicated placement teams start arranging interviews for the learners to help them get placed in a good position.

Lab Facility

Practical Training is always the best sort of training, and that is why we have a high-end lab facility to help the learners gain corporate level exposure with a series of technical tests to assess their progress.



Learners are given them to take part in real-time projects and case studies to better prepare them for the corporate world.

Constant Admin Support

The Admin team is always just a call away, and they take care of all the needs that a learner might have.

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