About The Course

The need for digital marketing has never been higher. The era of the internet and the smartphone is here, and most of the day to day functions that human does from reading newspapers to buying products and even learning is now done with the help of the internet. So, it is essential for a business to promote their products online to boost sales and lure in new customers. Digital Marketing is not as simple as it might seem, it requires a lot of skills and know-how. And that is why one must enroll in the Digital Marketing course offered by us. We have the best teachers who impart knowledge based on an industry certified syllabus with the use of best in class facilities. If you are looking to learn Digital Marketing strategies, look no further.

If you have some Office skills, with Singh-Institute, you can update to the latest version fast, or you if you’re just beginning, you can gain a comprehensive knowledge that include realistic work-place exercises.

Course Objective

The Advanced Certification Course in Internet marketing aims to train it’s students on how to manage a website for research, shopping and entertainment using content, bounce rate analysis, popularity of the site, architecture and response time to improve the visibility of the website and to drive traffic and generate sales for the website /Company as well as carry out reputation management, conversion rate optimization and web analytics.

Course Module

  •  What is Digital Marketing?
  •  Digital Marketing Process
  •  Benefits of Digital Marketing over traditional Marketing
  •  Performance Evaluation
  •  Digital Marketing Tools and Techniques
  •  Latest trends in Digital Marketing
  •  Get started with Website Development
  •  Domain and Hosting
  •  Link Buildup and Domain servers
  •  Installing and Configuring WordPress
  •  WordPress Dashboard
  •  Building dummy websites for practice
  •  Creating first post
  •  Plugins and customization
  •  What is SEO
  •  Difference Between On-Page SEO and Off-Page SEO
  •  Keyword Research
  •  URL Structuring and Meta tags
  •  Content Management
  •  Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  •  Google and Alexa Ranking
  •  Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  •  Image Optimization
  •  Heading Tags
  •  RSS Feeds
  •  Technical optimization
  •  Localization / Co-citation
  •  Link Building Strategy
  •  SEM Overview
  •  Learn about Google Search
  •  Personalized Marketing at Internet scale
  •  Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  •  Pay Per Click (PPC) and its features
  •  Conversion rate and quality score
  •  PPC Campaigns
  •  Setting up campaign goals
  •  Formulating effective management
  •  Market Analysis
  •  Ad Writing Techniques
  •  Campaign Managements
  •  Landing Page Creation
  •  Bid Management Plan
  •  Understanding Visitor’s Mind
  •  Performance Tracking
  •  Report and Analysis
  •  Testing
  •  Social Media Marketing Overview
  •  Importance of Social Media Marketing
  •  Facebook Marketing
  •  Linkedin Marketing
  •  Twitter Marketing
  •  Video Marketing
  •  Email Marketing
  •  Lead Generation
  •  Online Advertising
  •  Mobile Marketing
  •  Measurement of ROI
  •  Understanding Qualitative Feedback
  •  ROI measurement Framework
  •  Tools to measure ROI
  •  What is Email Marketing?
  •  Why it is necessary?
  •  Creating Email Content
  •  Emails and Newsletters
  •  Email Deliverability
  •  ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  •  Email Design and Template
  •  Lead Generation Through Emails
  •  Life Cycle Emails
  •  Digital Marketing Strategy Toolkit
  •  Email Campaign Management
  •  A/B Testing
  •  Email Exchange Program
  •  Attracting Potential Customers
  •  Increasing Conversion Rate
  •  Engagement Magnets
  •  Audience Aggregation
  •  Landing Pages
  •  Engaging Visitors On Website
  •  Understanding Lead generation
  •  Lead Generation using Emails
  •  Getting started with Conversion Rate Optimization
  •  Testing
  •  Learn about Mobile Devices
  •  Mobile Marketing and Social Media Marketing
  •  Basics of Mobile Marketing
  •  Industry based terminology
  •  Creating Responsive and Mobile friendly websites
  •  Using Tools to build mobile apps
  •  Targeting Ads on Apps and search engine through location
  •  Content Management on Mobile
  •  SMS Marketing
  •  Building apps on multiple platforms like Android, iOS, Blackberry, etc.
  •  PPC and Google Adwords Overview
  •  Creating Adwords Account
  •  Building First campaign
  •  Keyword Analysis and stuffing
  •  Display advertising
  •  Maintianing Quality Score and CTR
  •  Remarketing campaign
  •  Payment options
  •  Geo Targeting
  •  Google Analytics linking
  •  Overview and comparison of Bing and Yahoo PPC
  •  Introduction to Web Analytics
  •  Getting started with Google Analytics
  •  Functionalities of Google Analytics
  •  Content Performance Analysis
  •  Google Adsense and Site Search
  •  E-commerce Tracking
  •  Social Media Analytics
  •  User Analysis
  •  Getting valuable insights and reporting
  •  Social CRM and Analysis
  •  Setting up Google Tag Manager
  •  Install the Google Analytics tag
  •  Set up a GA Property variable
  •  Set up cross-domain tracking
  •  Set up Ad-Words conversion tracking
  •  Set up Dynamic Remarketing
  •  PDF downloads
  •  Outbound links
  •  Email or telephone links
  •  Contact form submissions
  •  Inbound lead submissions
  •  Understanding E-commerce Marketing
  •  E-Commerce Marketing
  •  The Indian E-commerce System
  •  Building E-Commerce Website
  •  Using Woocommerce
  •  Integrate Payment Gateway
  •  Integrate Logistic Services
  •  Setting up SaaS Store
  •  Shopping ads
  •  Store registration
  •  Uploading products
  •  How can write Meta tag
  •  How Write Description
  •  Products Description
  •  Keywords Set up for Products
  •  Price Optimization
  •  Reviews
  •  Filter of unnecessary Keywords
  •  Images Optimization
  •  Social Prove
  •  Amazon PPC
  •  Add Search Term
  •  Products Listing Tools for Amazon
  •  Quality Content Creation
  •  Importance of quality content
  •  Content marketing Tips
  •  Developing Plagiarism free content
  •  Writing Headlines and Sub-headings
  •  Keyword research and analysis
  •  Articles, Blogs, Classifieds, Press Release
  •  Keyword Placement
  •  Keyword density
  •  Article submission
  •  Creating SEO based content
  •  Tools for writing content
  •  Where to get relevant content?
  •  What is Online Reputation Management?
  •  Why is it extremely necessary for the business?
  •  Learning ORM scenario
  •  Tackling negativity over the Internet
  •  10 ORM Commandments
  •  Using tools to monitor online reputation
  •  Ways to build a positive image of the brand
  •  Introduction to Google Adsense
  •  Learn to get approved by Google Adsense
  •  How to earn money from Adsense?
  •  Creating and maintaining Google Adsense account
  •  Right placement of ads on your web page
  •  Building blogs with free themes
  •  Learn how to increase the worth of your ads
  •  Get more and more visitors on your blog.
  •  Affiliate marketing Overview
  •  The 3 A’s of Affiliate marketing
  •  Learn how to get thousands of dollars using Affiliate marketing
  •  Affiliate marketing history
  •  Affiliate marketing in India
  •  How to become an entrepreneur?
  •  Creating an Affiliate marketing account
  •  Get approved as an affiliate
  •  Top affiliate companies to work with
  •  Live examples and potential earnings
  •  What is Programmatic Ad Buying
  •  Targeting Strategies in Programmatic
  •  Ad Server and Tracking Users
  •  Programmatic Direct vs RTB
  •  What is RTB
  •  How used demand side platforms (DSP) and supply side platform (SSP) and Where?
  •  Programmatic Ad Buying Approach-Publishers
  •  Programmatic Ad Buying Approach - Advertisers
  •  Data Management Platform (DMP)
  •  Programmatic Buying vs Traditional Paid Marketing Approaches
  •  Targeting Using First-Party Data
  •  Targeting Using Third-Party Data
  •  Customer-Based Targeting
  •  Impression-Based Targeting
  •  Audience-Based Targeting
  •  Behavioral Targeting
  •  Reporting and Performance analysis
  •  What are Banner ads
  •  What is Rich Media ADs
  •  What is Pop ups and Pop under ads
  •  In Text ads
  •  In Image ads
  •  In video ads
  •  In page ads
  •  What areas care about created landing page
  •  Where is placed of Form/Products
  •  How and Where write a Call-to-Action
  •  Where is Placed of information
  •  UI/UX Designing the perfect landing page
  •  Understanding customers journey across your website
  •  Eliminating pain points and increasing engagement
  •  Enhancing sales without increasing costs
  •  Getting started with Digital marketing
  •  Setting up a goal
  •  Building marketing funnel
  •  Getting customer details
  •  Learning about customer’s awareness, interest, action and desire
  •  Call-To-Action (CTA)
  •  Creating a lead magnet to attract customers
  •  Driving traffic to the website
  •  Building quality content
  •  Website optimization
  •  Social media and keyword analysis
  •  Reporting and analysis

Advanced Digital marketing Course Training


The most important thing to be considered before enrolling for any course is to make sure it is a certified one or not. A certified course helps improve the skill value of the learner thereby giving them access to better jobs. And this course comes provides the learners with acceptable industry certification for all the training received.

Experienced Faculty

All the faculty responsible for imparting knowledge are expert CAs and FCAs with more than ten years of experience under their built. They provide learners with complete practical training.

Assistance for Placement

Once 70% of the training is completed, our dedicated placement teams start arranging interviews for the learners to help them get placed in a good position.

Lab Facility

Practical Training is always the best sort of training, and that is why we have a high-end lab facility to help the learners gain corporate level exposure with a series of technical tests to assess their progress.



Learners are given them to take part in real-time projects and case studies to better prepare them for the corporate world.

Constant Admin Support

The Admin team is always just a call away, and they take care of all the needs that a learner might have.

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